Restaurants and food service
Dine-in, takeout, online ordering, pickup, reservations, large parties, payment flow, and recovery moments.
What we evaluate
Evaluate the customer moments that shape the business.
Different businesses need different kinds of evaluation. ISI can focus on a single interaction, follow an entire customer journey, or compare how the same standards hold up across visits, channels, and scenarios.
Range of work
Customer experience reaches far beyond the restaurant table.
From a five-minute inquiry to a multi-day event, the evaluation can follow the journey that matters.
Hotels, resorts and hospitality
Reservation inquiry, booking, check-in, stay requests, checkout, group sales, and post-stay follow-up.
Retail
Product guidance, employee availability, checkout, online pickup, returns, exchanges, and purchase support.
High-ticket sales
Furniture, appliances, electronics, memberships, and consultations where discovery and follow-up matter.
Automotive
Lead response, sales inquiry, test drive, trade-in conversation, follow-up, and service department visits.
Entertainment and recreation
Booking, arrival, staff engagement, upselling, facility condition, food and beverage, and group events.
Spas, salons and personal care
Booking, consultation, comfort, service flow, product recommendations, checkout, and rebooking.
Fitness and memberships
Inquiry response, tours, trial classes, sales conversations, enrollment, and new-member onboarding.
Pet services
Grooming, boarding, daycare, intake, safety communication, pickup, and add-on recommendations.
Home improvement and specialty retail
Project discovery, product guidance, quotes, availability, installation discussion, and delivery expectations.
Event venues and group sales
Inquiry, proposals, site visits, planning communication, catering, setup, billing, and follow-up.
Other local services
Any local service where responsiveness, clarity, trust, timing, and follow-through shape the customer experience.
Customer journeys
Focus the visit on the path that matters.
A shop can start with a phone call, website form, reservation, appointment, purchase, pickup, service visit, event inquiry, or follow-up.
01Restaurants
Dine-in, takeout, curbside pickup, large parties, special requests, payment and check splitting, or service recovery.
02Retail and high-consideration sales
Product recommendations, employee availability, checkout, returns, exchanges, and longer consultations for furniture, appliances, electronics, or other major purchases.
03Hospitality and events
Reservation inquiry, booking, arrival, room and amenities, requests during the stay, checkout, event sales, and post-event communication.
04Appointment and membership businesses
Booking, confirmation, arrival, consultation, service, checkout, rebooking, onboarding, or cancellation questions.
Consistency checks
Compare how the same standards hold up across different visits.
ISI can vary timing, channel, location, shopper, party size, or realistic customer scenario when doing so answers a defined management question.
The report stays grounded in observable service behaviors: greeting, wait time, attentiveness, assumptions made, recommendations offered, courtesy, problem resolution, and follow-up.
How the evaluation is structured
The same customer experience can be evaluated in different ways.
A phone inquiry, appliance consultation, hotel stay, and group event all need different structures. Some require a purchase, some require no purchase, and some work best with a real customer who already needs the service.
Common questions
Questions businesses ask before starting.
A useful program should feel practical, fair, and tied to management priorities.
01Do we get a generic checklist?
No. Criteria should be tied to your standards and priorities. The most useful report combines clear results with a narrative that explains what the customer actually experienced.
02Won’t staff notice if the same person keeps coming in?
For repeat evaluations, ISI can rotate trained shoppers, vary visit timing, and use different realistic scenarios.
03Can you compare different customer scenarios?
Yes. Examples include first-time guest, repeat customer, high-value inquiry, special request, large party, online lead, or appointment customer.
04How specific can the scenario be?
Very specific, as long as it remains realistic and useful. The strongest scenarios are situations your team could plausibly encounter in normal operations.
Let’s design the right visit.
What do you want to learn from your next customer interaction?
Tell us about the business type, location, and customer moment you want evaluated.
Serving Spokane, Coeur d’Alene, Eastern Washington, and North Idaho.
